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First impressions count in everything but even more so in property... In our experience when buyers are matched with the right property, the property pretty much sells itself and buyers often experience that ‘eureka feeling’ the moment they walk through the door. We like to think of it as love at first sight, with our company playing the role of matchmaker, finding the best match and letting the rest of the process take its course naturally.
When presenting your home to prospective buyers we would suggest that you take some time to step outside your own front door and approach your own home as if you were doing so for the first time… Be critical. Look for the things you have learnt to live with. The front entrance is especially important when making that first impression because it really is the face of your home, and faces can be very telling. This includes the common areas in the case of an apartment block. If one is serious about selling, touching up common areas, even without the financial contribution of the other property owners should not be an issue. At the end of the day, it will pay off.
Internally the property should be neat and tidy, all paintwork should be clean and free from cracks, stains and chips should be touched up, whilst, colours should be kept light and neutral. In addition to the obvious, there are a number of simple but highly effective sensory tools you can use to create a pleasant ambiance. Creating an exciting and saleable interior can be accomplished at a surprisingly low cost.
Studies have shown people react positively to properties shown under bright light. Even during the day leave the curtains wide open, remember you are used to how bright your property is but your potential client is not. At night switch on all lights and, replace any fluorescent tubes to avoid making the place look dull.
Classical music playing softly in the background can create a tranquil atmosphere of serenity - otherwise go for peace and quiet. Avoid loud noises, barking dogs, children and the TV blaring away.
Smell has more impact than one might think. It can work either for or against you. It is therefore very important to make sure that the property, especially the kitchen and bathroom, is thoroughly cleaned. Lemon oil or fine polish on your furniture can certainly add a pleasant aroma. Placing flowers throughout the house enhances the aura. For a delicious, homely feel, you might consider placing a dish of vanilla in a warm oven to create the aroma of freshly baked cakes or bread. Freshly brewed coffee has the same effect. For those of us who are in a constant race against time, a ready to bake cake can do the trick.
In our experience, a few small cosmetic improvements can have an enormous impact on the way buyers react to your property. This does not necessarily mean that you will get more money, but a little effort can make all the difference in attracting buyers - particularly in a very competitive market, or if you need to sell quickly.
After all, if you saw two identical properties but one, as opposed to the other, was neat, clean and peaceful - which one would you choose? The choice is obvious.
Small things do make a difference in evoking the right `feeling`. A good tip for sellers is to make sure to get the 3 S`s right - sight, sound and smell. This is what creates a lifestyle that sells.
Remember, potential buyers will form an opinion about your home in the first 30 seconds - so it's important to ensure that it's a favourable one. A house that is neglected feels unloved and uncared for and prospective buyers will be put off - the result of which could be the loss of time, money and opportunity.
Stripping your personality from the house
When viewing a property, the home buyer imagines what it would be like to live there. If strong personal statements dominate a home, buyers are less likely to be able to visualise themselves living there
There are many ways your personality shines through:
A buyer can be put off by any of the above because your identity is so strongly represented that they feel the house could never feel like THEIR home. You can dramatically increase your property's market potential by paying attention to detail. You are selling a lifestyle as well as a home.
When showing your home to a prospective buyer, avoid having too many people present. Friends and family may be very well meaning but in this case less is definitely more! Be polite, but don't try to entertain your buyers. They want to inspect your home - not pay a social call.
Also, never apologize for the appearance of your home. After all, it is your home! And, if you are asked why you are selling, don't hesitate to be honest about it unless it is too personal.
Promoting your home is fun. Don't hesitate to give it a try.